Creating a blog and writing an article is of no use if no one reads them. Showcasing thoughts and opinions, promoting business, products, and services will go useless if no traffic is gathered. Blogging is the most effective way to build brand awareness. Providing useful and relevant content through consistency counts. It is the most powerful and cost-effective way of marketing ideas. Blogging allows you to receive benefit personally, professionally, and financially as well. It connects you to like-minded people and expands your business network.
The following are a few ways to grow your blog from scratch.
1. Eye-catching professional look
Blogging is not just about writing a niche, but it’s a fusion of text, images, charts, and videos. While creating a blog, design it wisely & choose relevant visually appealing images. Instead of picking randomly from Google, take time to choose the most appropriate ones. Be careful about its quality as it can impact negatively. The image helps you to increase the content without increasing the word count.
2. Content is king
Crafting unique, relevant and engaging content plays a vital role to attract more readers. Incredible, thought-provoking and entertaining posts help in connecting with like-minded people. Your words should create an impact to be different from others. Developing your blog in a unique perspective inspires the readers. Keep the audience in your mind while selecting the words. Don’t make your writing unnecessarily complicated. Avoid jargon and use simple words in order to engage the audience rather than impressing them with your vocabulary. Writing quality content helps you to rank better in organic search over time.
3. SEO keywords
Selecting keywords for Search Engine Optimization is a critical aspect of any blog. It’s a word or a phrase searched on Google and can be a game-changer in driving traffic. Short-tail keywords contain three or fewer words where long-tail contains four or more. One should research popular keywords. and incorporate while writing. SEO helps in getting organic growth.
4. Go Inorganic
Paid advertising platforms like Google Ad-words and Facebook ads are quick ways to drive traffic to your blog. Organic growth takes time and you may not have it. Pay up for ads to drag your target audience faster. To bring back previous visitors you can opt for ‘re-targeting’ campaigns. Online paid ads attract decent traffic by promoting your blog.
5. Newsletters
The easiest way to share information & updates with your audience is newsletters. It is a direct way to notify your new posts and spread your content. Start collecting emails for a continual relationship. The only possible way out to reach directly to the inbox of your audience is a newsletter. One should not miss out the opportunity to converse with a valuable audience. Collecting emails is a smart way to drive traffic and communicate directly about your upcoming blogs. It’s an effective way to retain the existing audience.
6. Social media and mobile
Creating a valuable article is not enough until it gets strong community and audience. Promoting blogs on social media is worth investing to take advantage of a global reach. Facebook, Twitter, Instagram, LinkedIn and Quora are some of the platforms where one can invest to attract new readers. All of these platforms attract different kinds of audiences and are suitable for different types of contents. Publish on Facebook using a captivating title with eye-catching images. Include a link with featured image in Instagram to promote your blog. Tweet your blog with a concise and provocative post to allure users beyond just your followers. Drop a link and embed a presentation provided by LinkedIn to attract friends and contacts. Moreover, optimize your blog for mobile-friendly viewing experience as its now the preferred mode of reading.
7. Guest posting
Starting a blog is easy but getting off the ground requires smart tactics and hard work. Guest posting is undoubtedly a good step getting in front of a new audience and can get substantial traffic. It’s not an overnight task to reach to the next level Find the featured sites to implement your original ideas as a guest blogger. Put a remarkable bio and link your website and social profiles. It’s the best way to enhance credibility and increases the number of subscribers.
8. Remarks on fellow blogs
Commenting on other blogs is an effortless way to drive traffic. It is helpful for both you and the fellow blogger as it adds value to both. Try to add good commenting habit which is meaningful in some way. It builds a strong relationship and leads towards a better content community which can be effective for your upcoming posts. While commenting you can leave a backlink to attract traffic to your blog for promotion, without being too loud.
9. Know your audience
Before writing, research. Who are you writing for? Check your previous articles which type of reader showed up interest in your article. And then decide who is your target audience.
Curating the right content for the right audience goes a long way in getting quality traffic
10. Association of contents
The purpose of linking the content is to provide more background information. But it’s quite impossible to solve the issue in one article. Linking your various post helps to reach the requirements of the readers. It also engages the reader to your blog in the long run and enhances the traffic as well.
11. Mentioned or quoted people
If you have quoted or mentioned someone in your post reach to them. Email them to inquire about the feedback and ask them if they could share it. It will help you to add new readers and drive traffic to your blog.
12. Influencers in content
Quoting influencers can add credibility to your content. It provides an opportunity for them to reach you and your content. They also share your content to market yourselves. It automatically brings more traffic to your blog. Build a genuine relationship with influencers to encourage loads of traffic in your favour.
