Brand identity is the collection of components like logo, color palette, typography and more, that an organization creates to portray the image to its potential customers. Its objective is to distinguish among the competitors and reinforce the brand position.
Brand identity is the outward expression of an organization since it can be seen and heard in the market. Its distinguishing verbal and visual elements appeal to the stakeholders.
Brand reputation is the alpha and omega of any organization. It permeates all the aspects of your business. Good reputation plays a vital part in any business and facilitates further growth and opportunity. Reputation comes through genuine brand identity which gives a starting point to ideal audiences.
A brand identity gives a fair chance to build or improve the reputation which helps to influence other people and stand apart from the competition. Brand identity reflects the paradigm of our brand which shapes your customer’s perception of who you are. Logo, color palette, typography are the handful of the accumulations which goes along with the brand identity.
Let’s take an instance
Lakme is a renowned brand for its magical concoction of beauty products and services. When it comes to beauty, the first brand that comes to anybody’s mind is Lakme because the brand set position in the market that has become synonymous with beautification.
Importance of Brand Identity
Reinforcement
It assists in consistent development of a Brand in the marketplace and to strengthen the reputation of the brand in the minds of the people around the globe. Brand identity helps to create a difference amongst the competitors.
Enhance Brand Awareness
Brand identity helps to create awareness about the brand and its products and services offered on the national and international levels. Strong and a good Brand identity plays a quite major role for the business to make a prominent presence in the market amidst the dynamic nature of the industry and variations in preferences of the customers.
Increase in Sales
Outstanding brand identity amidst the prospective customers leads towards increment in the sales.
Creating buzz
Brand identity furnishes the chance to bring in the limelight the brand globally. It provides clarification of the brand’s purpose, mission, and vision.
Recognition and Reliability
A brand identity is a model for your business. People recognize the brand from the brand identity and find reliability to build long term association.
Generating New Customers and Delighting Existing Ones
Naturals ice cream has a cult following amongst its existing customers while they entering new markets. Not just the product quality and service but also the brand identity is responsible for their phenomenal success.
Bottom line matters
Want to attain more profit?
Getting your brand identity right gets your customers through the door to splash the cash. Profit should be sustainable not ephemeral.
Recognition and Loyalty
A good brand stays with customers all his life. Logo and image are important ingredients of the brand identity to retain the company in the minds of potential customers. If a customer contends with the products or services, brand identity helps to build customer loyalty towards the brand.
Perception of Quality
Brand position matters a lot. People will not hesitate to pay more for what they perceive to be a better or higher-quality brand.
